Google Ads auto-tagging includes the following parameters in the destination URL:
google ads auto-tagging
- GCLID: The Google Click Identifier (GCLID) is a unique identifier that is generated for each click on your ad. This identifier is used to track the performance of your ads and to attribute conversions to specific ads.
- Campaign: The campaign name is the name of the campaign that the ad was clicked from. This information can be used to track the performance of different campaigns and to see which campaigns are driving the most conversions.
- Ad group: The ad group name is the name of the ad group that the ad was clicked from. This information can be used to track the performance of different ad groups and to see which ad groups are driving the most conversions.
- Keyword: The keyword is the keyword that the ad was clicked on. This information can be used to track the performance of different keywords and to see which keywords are driving the most conversions.
- Match type: The match type is the type of match that the keyword has. This information can be used to track the performance of different match types and to see which match types are driving the most conversions.
- Placement: The placement is the website or app where the ad was clicked. This information can be used to track the performance of different placements and to see which placements are driving the most conversions.
- Cost: The cost is the amount that you paid for the click. This information can be used to track your advertising costs and to see which ads are the most profitable.
In addition to these parameters, Google Ads auto-tagging may also include other parameters, such as the device type, the operating system, and the referring URL. These parameters can be used to track additional information about your ad clicks and conversions.
Google Ads auto-tagging is a powerful tool that can help you track the performance of your ads and to attribute conversions to specific ads. If you are not already using auto-tagging, I recommend that you enable it.
Here are some additional benefits of using Google Ads auto-tagging:
- Improved reporting: Auto-tagging allows you to get more detailed reporting about your ad clicks and conversions. This information can help you to optimize your campaigns and to improve your results.
- More accurate attribution: Auto-tagging helps to ensure that your conversions are attributed to the correct ads. This can help you to make better decisions about your advertising budget.
- Easier tracking: Auto-tagging eliminates the need to manually tag your URLs. This can save you time and effort, and it can help to ensure that your tracking is accurate.
If you are interested in learning more about Google Ads auto-tagging, I recommend that you visit the Google Ads help center: https://support.google.com/google-ads/answer/3095550?hl=en.
